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What is Your Personal Value List?

When I was studying for my D License in US Soccer Coaching, one of the topics was having a personal value list. We were asked to list five and which ones are our non-negotiables.

Before that, I didn’t rank or choose from a list, I just knew that values were good and tried to follow as many of them as possible.

Here is a list of 50 values, an excellent starter to think about which ones you hold the most value and would make your non-negotiables in life.

  1. Achievement: striving to accomplish challenging goals and attain success.
  2. Adventure: seeking out new experiences and challenges.
  3. Authenticity: being true to oneself and one’s beliefs.
  4. Balance: maintaining a healthy equilibrium between different aspects of life.
  5. Beauty: appreciating and seeking out aesthetic experiences and expressions.
  6. Boldness: being willing to take risks and pursue one’s goals with courage.
  7. Compassion: showing kindness and empathy to others, especially those suffering.
  8. Connection: seeking and maintaining meaningful relationships with others.
  9. Contribution: making a positive impact on the world and the lives of others.
  10. Creativity: expressing oneself through art, innovation, or other forms of self-expression.
  11. Curiosity: being inquisitive and seeking out new knowledge and experiences.
  12. Dependability: being reliable and trustworthy, following through on commitments.
  13. Determination: persisting in pursuing one’s goals, even facing challenges.
  14. Diversity: valuing and respecting differences among individuals and groups.
  15. Empathy: understanding and sharing the feelings and perspectives of others.
  16. Fairness: treating everyone equally and justly.
  17. Freedom: valuing individual rights and liberties and seeking to live one’s life with autonomy.
  18. Friendship: loving and cultivating close relationships with others.
  19. Gratitude: expressing appreciation for the positive aspects of one’s life and circumstances.
  20. Growth: seeking personal and professional development and self-improvement.
  21. Happiness: valuing and pursuing joy, contentment, and positive emotions.
  22. Harmony: seeking to create and maintain peaceful, cooperative relationships with others.
  23. Health: prioritizing physical, mental, and emotional well-being.
  24. Honesty: being truthful and transparent in all aspects of life.
  25. Humility: valuing modesty, avoiding arrogance or excessive pride.
  26. Independence: respecting self-reliance and autonomy.
  27. Innovation: seeking new and creative solutions to problems and challenges.
  28. Integrity: doing the right thing, no matter how complicated.
  29. Joy: valuing and pursuing positive emotions and experiences.
  30. Justice: promoting fairness and equal treatment for all individuals.
  31. Kindness: showing generosity, warmth, and concern for others.
  32. Learning: valuing and pursuing knowledge and personal growth.
  33. Love: valuing and expressing deep affection and care for others.
  34. Loyalty: standing by the people and organizations you care about.
  35. Open-mindedness: being willing to consider different perspectives and ideas.
  36. Order: seeking structure and organization in one’s life and surroundings.
  37. Peace: valuing and promoting harmony and nonviolence.
  38. Power: loving and seeking influence, control, and leadership.
  39. Privacy: respecting personal space and boundaries.
  40. Purpose: seeking and pursuing a clear meaning and direction in life.
  41. Recognition: valuing and seeking out acknowledgment, praise, and appreciation.
  42. Respect: treating others with kindness, empathy, and consideration.
  43. Responsibility: being accountable for one’s actions and decisions.
  44. Security: valuing and seeking safety, stability, and protection.
  45. Self-expression: loving and expressing oneself authentically and creatively.
  46. Self-improvement: seeking personal growth and development.
  47. Service: valuing and contributing to the well-being of others.
  48. Spirituality: valuing and seeking a connection to a higher power or purpose.
  49. Stability: loving and seeking consistency and predictability.
  50. Success: valuing and pursuing achievement, recognition, and material wealth.

If you like to explore more on values, below is a list of 50 books categorized on different themes:

Personal Values

  • “The Seven Habits of Highly Effective People” by Stephen Covey
  • “Man’s Search for Meaning” by Viktor Frankl
  • “The Alchemist” by Paulo Coelho
  • “The Art of Possibility” by Rosamund Stone Zander and Benjamin Zander
  • “The Gifts of Imperfection” by Brené Brown

Ethics and Morality

  • “The Nicomachean Ethics” by Aristotle
  • “Groundwork of the Metaphysics of Morals” by Immanuel Kant
  • “Beyond Good and Evil” by Friedrich Nietzsche
  • “The Tao Te Ching” by Lao Tzu
  • “Meditations” by Marcus Aurelius

Social Justice

  • “The Souls of Black Folk” by W. E. B. Du Bois
  • “The New Jim Crow” by Michelle Alexander
  • “Pedagogy of the Oppressed” by Paulo Freire
  • “The Feminine Mystique” by Betty Friedan
  • “The Fire Next Time” by James Baldwin

Global Values

  • “The Clash of Civilizations and the Remaking of World Order” by Samuel P. Huntington
  • “The End of History and the Last Man” by Francis Fukuyama
  • “The Chrysanthemum and the Sword” by Ruth Benedict
  • “The Third Wave” by Alvin Toffler
  • “The Post-American World” by Fareed Zakaria

Environmental Values

  • “Silent Spring” by Rachel Carson
  • “The Lorax” by Dr. Seuss
  • “The Sixth Extinction” by Elizabeth Kolbert
  • “The Nature Fix” by Florence Williams
  • “Braiding Sweetgrass” by Robin Wall Kimmerer

Educational Values

  • “The Death and Life of Great American Cities” by Jane Jacobs
  • “Pedagogy of Freedom” by Paulo Freire
  • “The Republic” by Plato
  • “How Children Succeed” by Paul Tough
  • “The Challenge for Africa” by Wangari Maathai

Political Values

  • “The Prince” by Niccolò Machiavelli
  • “The Social Contract” by Jean-Jacques Rousseau
  • “The Communist Manifesto” by Karl Marx and Friedrich Engels
  • “The Rights of Man” by Thomas Paine
  • “The Federalist Papers” by Alexander Hamilton, James Madison, and John Jay

Religious Values

  • “The Bible” by Various Authors
  • “The Quran” by Various Authors
  • “The Book of Mormon” by Joseph Smith
  • “The Dhammapada” by Various Authors
  • “The Bhagavad Gita” by Various Authors

Economic Values

  • “The Wealth of Nations” by Adam Smith
  • “Das Kapital” by Karl Marx
  • “The General Theory of Employment, Interest, and Money” by John Maynard Keynes
  • “The Shock Doctrine” by Naomi Klein
  • “Capital in the Twenty-First Century” by Thomas Piketty

Technological Values

  • “The Singularity is Near” by Ray Kurzweil
  • “The Shallows” by Nicholas Carr
  • “The Innovator’s Dilemma” by Clayton Christensen
  • “The Cathedral and the Bazaar” by Eric S. Raymond
  • “The Code Book” by Simon Singh


Mr. Riano has worked as Manager and Senior Architect in some of the biggest firms in the world -- Accenture, Wipro, Coca-Cola.

He has architected solutions on Fortune 500 companies from Microsoft, Visa, American Express, Chevron, Shell, Novartis, Starbucks, Bill & Melinda Gates Foundation to name a few.

He has earned a B.S. in Information Technology, M.S. in Computer Science, and currently a Doctoral Candidate.

On the weekends, he coaches soccer and holds a D License from US Soccer Federation.

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