Make Money with AI #26 – Create AI-generated explainer videos for businesses

There is a moment when an idea is ready to leave the notebook and start moving people. Many teams feel stuck between ambition and the slow grind of traditional production. This guide speaks to that tension and offers a practical path out.

Readers will learn how a browser-based platform can turn concepts into polished explainer content in minutes. With 230+ AI avatars, 140+ languages, 1000+ voices, and templates that mirror studio quality, teams skip cameras and crews while keeping brand control.

The workflow is simple: pick a template, choose a presenter, type the script, edit, and generate. Users report quick turnarounds, strong security options, and measurable ROI—lower costs, faster iterations, and higher watch-through rates that boost conversions.

Key Takeaways

• The guide shows a reliable way to turn ideas into studio-quality explainer video assets fast.
• AI presenters and templates cut production time from weeks to minutes.
• Brand options—avatars, voices, fonts, and captions—preserve consistency at scale.
• A clear ROI focus links time saved to better conversions and lower cost per asset.
• Security and compliance options support enterprise needs and governed workflows.

Why explainer videos matter for U.S. businesses right now

Today’s buyers expect fast, useful answers. Short video meets them in feeds, on landing pages, and inside product hubs—places where research actually happens. This respect for people’s time increases the chance a message is seen and acted upon.

Present-day buyer behavior and video consumption trends

Studies cited by Steve.AI show an explainer video can hold attention for about 70% of its runtime. Typical lengths—60–90 seconds—cut drop-off and keep calls-to-action visible before viewers leave.

Commercial outcomes: awareness, engagement, and conversions

Short explainers concentrate the message so teams can match content to a target audience and specific pain points. That alignment improves recall and moves prospects from awareness to consideration.

• Use brief explainers to humanize offers and lower perceived risk.
• Leverage higher retention to deliver benefits and proof within the viewing window.
• Pair watchers with remarketing and email to strengthen conversion signals.

For evidence-based guidance on impact and placement, see do explainer videos work.

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A single browser platform can turn a focused script into a presenter-led explainer in minutes.

Start with text and an audience—then let the tool handle the rest. Type a script, pick a presenter, and the platform renders a polished video in a few steps. This approach compresses production time and removes common handoffs.

Teams benefit from centralized creation: edit the text, swap scenes, and regenerate new language versions without rebooking talent. Templates keep brand cues consistent while enabling rapid iterations tied to product or pricing changes.

“Type your script, choose a presenter, and output a usable explainer in minutes.”

• Script-first workflow: Define audience and message, then paste the script into the tool.
• All-in-one platform: Scripting, design, and generation live in one browser-based maker.
• Governance at scale: Permissions and version control support distributed teams.

Buyer’s Guide at a glance: how to choose an AI explainer video maker

Selecting the right tool starts with clear priorities: speed, consistent brand design, and predictable scaling. This short guide helps teams spot platforms that reduce production time while keeping quality steady.

Must-have criteria: scalability, quality, and speed

Prioritize a reliable video maker that renders quickly, supports HD, and scales from one explainer video to hundreds without lag.

Assess ease-of-use: scene timelines, drag-and-drop editing, and smart defaults let non-designers deliver professional results fast.

Ensure robust brand controls. Upload fonts, logos, and colors; lock templates; and govern asset usage across teams and markets.

Nice-to-have features that level up production

• Stock media and screen recording to speed production while keeping cohesive design.
• High-quality text-to-speech and accurate lip sync when a presenter is used.
• Multi-track audio, motion presets, and transitions that raise perceived production value.
• Fast duplication and editing so teams can iterate and localize in minutes—saving valuable time.

Top platforms compared: Synthesia, Steve.AI, and simpleshow

A practical comparison helps teams pick a video maker that aligns with product, training, or marketing goals.

Synthesia excels at presenter-led output: 230+ avatars, custom avatar options, 1,000 voices across 140+ languages, closed captions, and a deep template library (60+ explainer templates and 300+ pro designs). It supports screen recordings, brand asset uploads, and stock media integrations—making it strong for repeat product walkthroughs and global campaigns.

Steve.AI focuses on speed with a “script-to-live” path and easy animated templates. It is ideal when teams need quick validation and low-friction drafts that can be iterated into fuller assets later.

simpleshow blends AI avatars with flexible illustration styles and enterprise services. It offers custom design options, strong brand governance, and compliance certifications (ISO 27001, TISAX, SOC 2), which suits regulated organizations and large-scale rollouts.

• Avatars & voices: Synthesia leads on scale and realism.
• Animation & templates: Steve.AI and simpleshow provide varied motion and illustration choices.
• Enterprise readiness: simpleshow and Synthesia deliver governance; simpleshow adds formal compliance.

“Match stakeholder needs: choose on-screen talent when trust matters, animation when concepts need clarity, and hybrid tools for complex stories.”

Key features that drive results for business video creation

Effective video toolkits bundle realistic presenters and robust localization to shorten time to impact. These features make it easier to produce consistent, measurable assets that support product, training, and marketing goals.

AI avatars and presenter library

230+ realistic avatars plus custom avatar options let teams match tone and role across markets. Clear presenter choices increase trust and lift engagement in short learning and training clips.

Multilingual reach and voiceovers

140+ languages and 1,000 voices with closed captions remove localization bottlenecks. Teams can translate text and publish localized content without re-shoots or external voice talent.

Templates, brand assets, and media

Libraries include 60+ explainer templates and 300+ pro designs. Upload fonts, logos, and color systems; use royalty-free media from Unsplash and Shutterstock; add music to match tone.

Security, compliance, and production UX

ISO 27001, TISAX, SOC 2 support regulated workflows and sensitive learning content. Native screen recording and drag-and-drop design speed iteration and keep review cycles short.

“Clear voiceovers, tight animation, and brand control turn short scripts into reliable assets that scale.”

• Impact: Faster launches, consistent design, and measurable engagement.
• Value: Lower production friction and stronger stakeholder confidence.

Step-by-step workflow: from script to publish in minutes

A concise, repeatable flow helps teams turn intent into measurable assets fast. This section outlines a practical five-step path that compresses production time and reduces handoffs.

Script and storyboard

Step 1: Draft a clear script that frames the problem, solution, and one memorable takeaway.

Structure scenes so each supports that takeaway and adds a single proof point. Keep the script tight—shorter text means higher retention.

Select template and presenter

Step 2: Choose from 300+ templates and 230+ presenters or a custom avatar.

Pick a tone that matches brand cues and audience expectations; this anchors pacing and on-screen presence.

Type text and generate voiceovers

Step 3: Paste the script, select language; the platform handles voiceovers—no mic or studio needed.

With 140+ languages available, teams can produce localized assets in minutes and reduce time spent sourcing talent.

Design and edit

Step 4: Add images, screen recordings, and animations; polish transitions and pacing.

Refine each scene to keep attention on the message without unnecessary motion or clutter.

Generate, localize, and iterate

Step 5: Render the video in minutes, then translate, duplicate, and update versions for testing.

“Keep iterations short and measurable: shorter runtime, clearer CTA, stronger opening hook.”

• Store scene notes to speed future edits.
• Duplicate projects to tailor messages to verticals.
• Measure each release and optimize the next step.

Production best practices for higher engagement

Successful short-form video depends on discipline: a clear problem, a quick solution, and no filler. Apply a few consistent rules and the work will land with more viewers and more action.

Keep it concise: aim for 60–90 seconds

Short runtime wins: aim for a 60–90 second explainer video to maximize completion. Lead with one crisp message and include only the most persuasive proof points.

Hook early: lead with the problem and your solution

Open with urgency: name the pain within the first five seconds. Show the benefit right away so the audience knows this is worth their attention.

Visual clarity: consistent styles and on-brand design

Maintain simple scenes, consistent fonts, and a limited color palette. Avoid clutter—each visual element should guide focus, not compete with the narration.

• Put key benefits in the first 30 seconds and repeat the promise before close.
• Keep background music subtle and voice levels clear; intelligibility drives action.
• Match presenter tone to the audience and use captions for accessibility and clarity.

“Get to the point early; viewers reward clarity with attention.”

For quick reference on placement and format, see a short guide on best practices for short explainers. These modest habits are the easiest way to boost watch time and conversion in future videos.

Pricing, value, and ROI considerations

Compare what you pay today with the cycle time you buy back tomorrow. Pricing must be weighed against real gains in speed, repeatability, and brand control.

Free and entry tiers: try-before-buy

Many platforms offer trial minutes. Synthesia, for example, provides up to 36 minutes per year without a credit card. Use that allotment to test quality, workflow fit, and stakeholder reactions before you allocate budget.

Time savings vs. traditional production costs

AI-based creation compresses weeks of coordination into a single session. Traditional shoots need actors, cameras, studios, and external editing—fixed costs that rise with re-shoots. The platform replaces many of those line items, shifting investment toward iteration rather than setup.

Scaling content across teams and markets

Duplicate a base project, tweak copy, and re-render to reach a new segment. This approach keeps content aligned and reduces redundant work across the team.

• Leverage free tiers to validate fit before buying seats.
• Measure cost per asset by comparing days saved to legacy budgets.
• Watch platform limits—export caps and seats affect long-term value.

“Faster updates improve campaign agility; consistent visuals and voiceovers build recognition and trust.”

Use cases that win: sales, product, and L&D

Practical use cases spotlight where short assets move outcomes. Platforms support product explainers, training content, and corporate communications with ready templates and consistent styles. simpleshow customers report better engagement and faster rollout; Synthesia’s screen recording and template libraries speed product demos and onboarding.

Product explainers and promos

Product explainers clarify positioning and features. Tight scripts and on-screen demos let teams show value fast. Quick updates keep messaging aligned with each release and reduce time-to-market.

Onboarding and training at scale

Onboarding and training scale when learning is standard and reusable. Localized modules cut ramp time and improve retention across regions. L&D teams use microlearning, knowledge checks, and scenario content to speed competence.

Corporate communications and process change

Internal explainers align teams during change. Consistent visual language reduces confusion and speeds adoption. Self-serve video assets also shorten support cycles and improve customer education.

• Sales teams send short videos to open conversations and address objections—keeping experience consistent across reps.
• A capable video maker and templates let non-designers produce reliable output without external agencies.
• Match style to use case: presenter-led for trust, animation for conceptual storytelling, hybrid for feature walkthroughs.

“Short, targeted assets cut friction: clearer messaging, faster adoption, and measurable lifts in engagement.”

See a focused guide to product explainers at product explainer videos to adapt scripts to your audience quickly.

Implementation checklist for U.S. teams

A short, repeatable checklist keeps brand risk low and speeds time-to-publish across teams. Use policy and process to make each release predictable and auditable.

Brand governance: templates, fonts, and approval flows

Upload brand assets—fonts, logos, and color palettes—and enforce locked templates. Define roles so reviewers, editors, and publishers have clear permissions.

simpleshow offers enterprise-grade security (ISO 27001, TISAX, SOC 2), which helps when sensitive assets are in play.

Accessibility and compliance: captions and localization

Include closed captions by default and provide multilingual versions to broaden reach. Clean audio and readable on-screen text reduce friction for learners and customers.

Duplicate projects to localize quickly and track version history to keep training and policy materials current.

Metrics that matter: watch time, CTR, and lift

Measure watch time, completion rate, and CTR to judge engagement. Tie assisted conversions and behavior change back to the central message.

Run periodic audits: sunset outdated content, consolidate variants, and store assets with clear naming conventions.

“Lock templates, ship accessible assets, and measure learning—those three moves protect brand and speed impact.”

Decision guide: which platform fits your needs today

A pragmatic pick depends on immediate needs: global reach, speed, or strict governance.

Synthesia is the choice when a human-like presence matters. It offers 230+ avatars, 140+ languages, and 1,000 voices to streamline video creation from text with consistent quality.

Steve.AI suits teams that prize speed. This tool turns a script into an animated or live-styled asset in a single step, reducing setup and iteration time.

simpleshow favors organizations that need brand control and audited security. It adds enterprise customization, expert services, and compliance (ISO 27001, TISAX, SOC 2).

• If you need global reach and trust, pick a platform with strong avatars, languages, and voices.
• If speed is critical, choose a maker that converts text to motion in one simple step.
• If governance matters, select a video maker with locked templates, role controls, and compliance.

Test a small set of ideas: one explainer video per use case. Run a structured pilot, measure engagement and production effort, then standardize the winner.

“Map must-haves to use cases, then validate with a short pilot before scaling.”

Conclusion

Teams can move from idea to on-screen presenter quickly, keeping brand control and pace. With modern platforms, typed scripts become presenter-led explainer video assets in minutes, backed by avatar libraries, templates, stock media, and captions.

Short work cycles matter. Natural voiceovers and concise storytelling bring products to life and help people grasp benefits fast. These formats improve attention and make each message count.

Adopt a simple workflow—script, select, type, design, generate—and pair it with governance. Duplicate and localize versions quickly, measure performance, and repeat what works.

The opportunity is clear: replace slow cycles with agile videos, update often, and compound gains in awareness, engagement, and conversion. Pilot a focused set of assets today; then standardize the winners into a durable system that keeps narrative and execution aligned as markets evolve.