Mark Sandborn over at Yahoo hotjobs defined the DNA of personal brand—Dependability, Novelty, Attitude.

I agree with Mark that personal brand of good professional reputation is key to success. He contends that a lot of people don’t spend time to nurture their brand.

In my own explanation based from Mark’s definition, DNA means:

Dependability – you should be consistent in delivering what is expected from you. Consistency would make people identify you as a key person to start and finish the job well whatever the difficulties are.

Novelty – what makes you stand-out from the rest of the group. This pertain to the person’s area of expertise.

Attitude – this is the aura and the person’s own public relations medium. Attitude is what represents you together with your dependability and novelty traits.

Continue reading here.

[tags]Personal, Development[/tags]